Call to supermarkets to reconnect with children
Monday, 04 March 2013 14:11

Ian Pigott, newly-appointed Chair of FACE, had this letter published in the Telegraph on March 4th 2013

SIR – As chairman of Farming and Countryside Education, I welcome the promise of Philip Clarke, the chief executive of Tesco, that his supermarket will work more closely with British farmers (advertisement, February 28).

The British consumer is, on average, more than six generations removed from farming – more than any nation in the world. This distance has created a disconnect between consumers and an understanding of food, farming and seasonality. It is imperative that people understand the importance of educating and reconnecting children with how and where their food is produced. Not only does this add a greater appreciation of food and the countryside, it also addresses wider issues such as environmental stewardship and helps children to make informed choices that lead to healthier eating. The supermarkets should be taking this opportunity to invest in the education of the consumers of tomorrow.

Ian Pigott
Stoneleigh, Warwickshire